A more flexible future: Burton's Biscuits

Burton's Biscuits, home to Maryland Cookies and Jammie Dodgers, traces its history back to the mid-1800's.

But the forward-thinking company is anything but stuck in its past, using flexible, temporary workers (via redwigwam) to boost their field sales team and receive real-time insights into what is going on in-store. 

We recently chatted to Jo Harwood, Sales Director, about how a flexible workforce is giving them back control and why our tech platform gives them the level of flexibility they need. 

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What does a flexible future look like for your brand? 

“Redwigwam has been amazing. When short term issues arise in supermarkets, we need to be able to react quickly to understand what’s going on in terms of whether products are in store and where in store. We can contact Redwigwam and within 24 hours they can send someone out to every store in the country."

Jo Harwood, Sales Director, Burton's Biscuits

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