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Overcoming the industry challenges of Covid-19 - Burtons Biscuits

COVID-19 has provided a challenge to the whole FMCG industry, with a consumer shift from store to online, combined with some of the challenges around getting in to stores and of course, distribution issues. 

We spoke to Wils Jennings and Jo Harwood of heritage brand Burton's Biscuits about how they use flexible workers to overcome some of these challenges - and why the future looks even more flexible. 

 

Need help to move your business forward?

As we enter a new period of the pandemic - and a crucial trading period, let's chat about how we can support you. Here's just some of the ways we can help. 

  • Promotional compliance
  • NPL & availability audits
  • Mystery shopping
  • Product purchase
  • Drive brand awareness & trial

Get in touch and we can discuss a bespoke plan for the needs of your business. 

Let's chat!